The Very Urgent Problem Solution
Kick-off Your 5-Day Copy Makeover Next Week!
Call on Monday. Deliverable on Thursday. Easy. Peasy.
Deadlines Loom
And you stay on top of all of them. Or nearly all of them.
But things come up.
A key customer begs their way onto your calendar.
Board members demand you update the product page today.
You have a conference in two weeks, and you realize your homepage copy hasn’t been updated, well, ever.
What if five days from now, everything’s in order?
You see the client’s post about your creative prowess on LinkedIn.
Your board members express their gratitude for your diligence.
And conference attendees tell you how much they like your home page.
And what if it’s not?
Well, when that important and non-urgent matter flips to holy-cow, gotta-fix-it now . . .
Things can get ugly.
Not for long, though, with Cadence in your corner.
With our Very Urgent Problem (VUP) Solution, you kick off your project makeover as soon as next week. If you’re ready to act.
The 5-Day Solution
Discovery call on Monday. New copy for your website by Friday.
Pretty simple, right?
In between, you get me and my certified copy chops for a full-day exclusive.
Problems Vary
Here’s a selection of our solutions for other VIPs.
A home page equipped with new powers of persuasion.
A service page that drives more prospects to act.
A conversion-centric edit of key sections of a pitch book for AI in healthcare.
The ABCs of the VUP
The discovery call. You schedule a call here and submit the VUP survey. On our one-hour-ish call, we review your problem copy, confirm your key personas, and prepare the brief for your VUP day.
Fully booked for you. On your VUP day, I wield my copywriting chops (and my Ph.D.) for your benefit exclusively. No texting. No Facebook. (Moderate snacking.) From ~8:30 a.m. to 5 p.m., I have eyes for your project–and your project alone.
A well-rested review. The next day, I give your project a fresh set of eyes. Then I send it your way. You check it out, sleep on it, and we have a brief call to celebrate.
As a rule: A = Monday. B = Wednesday. C = Thursday and Friday.
“Randal . . . totally got it and he’s really easy to work with”
Randal, though, he totally got it. He showed great interest in our organization and he provided great content for three pages on our site. He also offered smart insights on the creative direction for the next version of our website. He helped me to look at things differently, and he’s really easy to work with.
I definitely recommend Randal’s services.
I knew it was time to refresh the voice of our website, but I was hesitant to source it out, because getting a copywriter to understand our organization brings its own set of challenges . . .
Toni Mullee
Executive Director
Down Syndrome Association of NE Ohio
Randal’s understanding of the startup world in medtech and SaMD made it easy for him to get to work on our pitch deck and a smart, not-too-salesy letter to our prospects. His work on the deck really helped sharpen a couple key sections. On my bio, he really simplified things—shorter sentences, a better reading score, the works.
Just punchier throughout. Likewise, the sales letter reflects his professionalism and his understanding of key persuasion techniques. This package was a real bargain for us. I look forward to working with Randal again soon.
Charles Pereira
CEO
Pereira Consulting Group
Strategy for Your Solution
For your project, I combine features of four checklists from my copy toolkit.
The Key Rules for Copy Checklist
Conversion copy = science + style. For your copy makeover, we apply key rules for sales conversion, including: one audience, one message, one call to action. We’ll get the voice of your customer in there, too, and make it easy for your prospects to imagine your solution as the solution.The Brand Voice Inventory Checklist
To kick things off, I measure the tone, vocabulary, and cadence of your brand voice, in order to identify it as one of the nine dominant voice types. Now I’m ready to write branded copy in your voice.The Pretty Persuasion Checklist
Next, I review which of the seven modes of persuasion are foregrounded in your copy. If you’re using social proof and authority, say, I make certain the claims are clear and concise. I then look for opportunities to add more persuasion, too.The Final Sweep Editing Checklist
To wrap up the project, I check for clarity, concision, and cadence. I double-check every claim and crosshead, and make sure your new copy helps inspire your prospects to take action.
More VIPs on Their VUP Solutions
Randal’s skills as a good listener can be seen in his skills as a storyteller. On the key pages of my website, he depicted the struggles of my clients and the strengths of my process very well. While there was some difference between us on that first draft, in the final draft he just totally nailed my voice. I’ve even had one prospect note that they were moved to tears by his depiction of everyday life for people with ADHD.
His stories + his CTAs work!
Christine Kotik
Owner, CK ADHD Coaching & Consulting
I signed up for the VUP Solution to get more traction on my website, and Randal really delivered! The new copy draws our prospects in and helps them envision the benefits of remodeling a bathroom or kitchen. He also used key strategies of persuasion to anticipate and address key points of resistance for our prospects: staying on budget and sticking to the schedule.
I’m impressed with how he went in deep on the research on my industry in such a short timeframe. Because of him, I now know that my company crushes the industry norms on budget and schedule. And, once I update the site, my prospects will know it to
Bobby Roberson
Owner, Solid Property Solutions